National Advertising Campaign

Proven Winners Delivers 1+ BILLION Impressions A Year

Every single day, we're reaching out to consumers to communicate our brand promise and build the exposure that is so critical in our customers success. Our broad reaching marketing campaign has delivered over 10,000,000,000 impressions by harnessing the power of all the efforts you see pictured below. In 2024 alone our impressions exceeded 1 billion.

These impressions serve as reminders and motivation for consumers who have never been exposed to the brand in addition to the loyal following we've worked to build. Though the campaign runs all year, it is most heavily weighted during peak selling seasons to help move product when store traffic is high.

Billboards
Our billboard campaign, which focuses on building brand awareness, continues to expand into new markets including billboards in cities across the US and Canada each spring.

Social Media
Find Proven Winners on:
Facebook (1,316,073 Followers - 8% Canadian)
Instagram (268,500 Impressions - 11% Canadian)
YouTube (127,000 video views 3 channels - 3% Canadian)
TikTok (35,000 Followers - 9% Canadian)
Pinterest (146,000 followers, 2.2M Monthly Views - 3% Canadian)

Social media efforts are greatly expanding as we reach more people across a broad array of social platforms. We are meeting people where they live – in online communities – inspiring them and answering their questions to help build their confidence in the garden.

View the Flipbook

Proven Winners varieties to be featured in the
2026 Gardener’s Idea Book
Download PDF

Connect+ Gardener's Idea Book Co-Op Program

Our popular Gardener's Idea Book is sent out by request to more than 500,000 consumers annually. We release the plant list to our grower and retailer customers in advance each year so they can be ready for
the coming demand. Retailers have the valuable opportunity to co-brand with us on this popular publication by adding their store's logo and a short message.

Laura LeBoutillier is an emerging force in the field of gardening. She started Garden Answer in 2014, a YouTube how-to gardening vlog filled with style, expertise and helpful gardening knowledge.

Today, she hosts over 1.94 milion YouTube channel subscribers and has generated over 500 million views of her YouTube gardening videos. Garden Answer has over 5 million facebook followers and is active on Pinterest, Instagram and Twitter. Laura has become quite the sensation in just a short period of time and her numbers are continually growing.

Streaming and Broadcast Television

OTT, refers to platforms where content like movies and television shows are streamed "Over The Top" of the internet by production companies and broadcasting channels such as Netflix, Disney, Roku, Apple Music, Spotify, Hulu, Amazon Prime, Peacock, and more. These platforms run advertising with some of their subscription models and we have seen great success reaching targeted markets through these services.Proven Winners^{^®} ColorChoice^{^®} Shrubs commercials run nationwide in the US and Canada and includes English, French, and Spanish ads.

Podcast

Proven Winners^{^®} ColorChoice^{^®} Shrubs

The Gardening Simplified radio show, podcast, and YouTube show. Now in its 4^th year, the show has earned over 4 million views on YouTube and hundreds of thousands of listeners for the radio and podcast versions.

www.provenwinners.com
Our website serves millions each year, yet as more and more people turn to their mobile devices to stay connected and keep informed, we are turning our efforts to meet them there. E-commerce functionality has been added and we are continually working to develop better resources for growers, brokers and retailers.

Consumer E-Newsletter
Twice a month during the peak gardening season, 279,582 gardeners receive our consumer newsletter. Author Kerry Meyer has developed a loyal following because of her relatable style and timely topics. Encourage your customers to sign up for our newsletter here.

National Recipes and Plants of the Year
The goal of this awards program is to create awareness and demand for the most reliable and outstanding plants Proven Winners offers. Growers need plants that are easy to produce. Retailers need plants with strong sell-through. Consumers need plants with excellent garden performance. See the consumer page for the 2025 National Plants of the year.

Radio (NPR) and Streaming Advertising
With a goal to reach broader audiences of gardening enthusiasts, Proven Winners^® ColorChoice^® has scheduled increased media exposure with the largest broadcast and internet radio campaign they have ever planned, generating over 80 million impressions this year.

The brand’s terrestrial radio campaign is expanding, broadcasting in new markets each year.

Proven Winners^{^®} ColorChoice^{^®} shrubs is
sponsoring the popular GardenSMART TV Show

(Show times)

GardenSMART delivers roughly 24 million impressions
for Proven Winners every year and tops all
other cable gardening shows.

POP
We offer a broad array of point of purchase materials that are educational, inspirational and organizational to help build brand recognition at your garden center. For your convenience, we offer POP kits for annuals, perennials and the Proven Winners brand. We are also happy to work with you to develop custom POP.

Print Advertising
No other brand does more direct to consumer advertising. Proven Winners ColorChoice ads have a unique, eye-catching look that drives readers to your store. See all of our ads and their messaging.

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National Advertising Campaign

Know Your Zones