Press Releases
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Proven Winners® Announces New Retail Solutions Manager
Caitlin Hupp brings more than a decade of experience in the industry to strengthen, support and grow relationships with independent garden centers in the West and Midwest.
[DeKalb, IL] – [Jan. 29, 2024] – Caitlin Hupp has joined the Proven Winners® Retail Solutions Team, covering the Midwest and Western regions of the U.S. and Canada. In this newly created role, Hupp will use her years of experience and intimate knowledge of the garden center industry to focus on the needs of IGCs and strengthen the brand’s relationships in her designated territory.
Proven Winners® Announces 2023 Scholarship Winners
Four dedicated students will receive financial assistance totaling $18,000.
[DeKalb, IL] – [Jan. 16, 2024] – As part of its mission to support the future of the green industry, Proven Winners® is proud to announce the winners of its 2023 scholarship program. The recipients were chosen for their passion for the industry and demonstrated excellence in their respective fields of study.
Proven Winners® and Garden State Bulb Company® Partner to Offer New Premium Bulb Programs
The collaboration will bring unique, easy-to-plant flowering bulb collections to gardeners across the U.S. through a variety of wholesale and retail channels.
[DeKalb, IL] – [Jan. 10, 2024] – Proven Winners® and Garden State Bulb Company® are partnering to create an exclusive and unique new flower bulb program for retailers and consumers. The collaboration is Proven Winners’ first foray into the comprehensive flower bulb market, and an exciting step forward for Garden State Bulb Co. in making premium bulb combinations accessible at retail.
Proven Winners® and Walters Gardens to Launch ART & SOL™ Mangave, a Modern Plant Collection
In 2024, Walters Gardens will bring six of its top Mangave varieties into the Proven Winners brand, with more to come soon.
[Zeeland, MI] – [Jan. 8, 2024] – Mangave meets the needs of the modern gardener. These large succulent-esque hybrids retain the excellent heat and drought tolerance of their Agave background, while adding fast-growing, tropical attributes from their Manfreda parentage. They can be grown solitary, in the landscape or in mixed or mono decorative containers.
Proven Winners® Releases Plant List Inspired by the 2024 Pantone® Color of the Year
Peach Fuzz is a gentle, velvety tone featured in annuals, perennials, shrubs and more.
[DeKalb, IL] – [Dec. 11, 2023] – The Pantone® Color of the Year is once again a hue rooted in nature and Proven Winners® has the perfect plants to celebrate it! The 2024 selection, PANTONE 13-1023 Peach Fuzz, evokes feelings of comfort, warmth and softness, according to Pantone, which chooses a color each year based on emerging trends across a range of industries from entertainment to fashion to new technologies.
Proven Winners® Announces New Director of Grower Accounts
With more than a decade of experience at Walters Gardens, Tim Anderson brings sales, program development and network building skills to the role.
[DeKalb, IL] – [Oct. 11, 2023] – Proven Winners® is proud to announce that Tim Anderson has joined the company as director of grower accounts. In this newly created role, Anderson will be using his unique skillset to support the Proven Winners licensee network, build strong relationships, shape programs and build brand loyalty with both growers and brokers.
Proven Winners® Eco+ Containers Awarded 2023 Sustainability Product of the Year
Revolutionary new plant-powered containers provide a sustainable alternative to single-use plastic.
[DeKalb, IL] - [Sept. 12, 2023] – In recognition of their revolutionary engineering and contribution to reducing the industry’s reliance on single-use plastic, Proven Winners® Eco+ containers have been awarded 2023 Sustainability Product of the Year by Business Intelligence Group. Eco+ containers are comprised of 100% natural plant material instead of traditional petroleum-based plastic.
Fessler Nursery Partners with The Plant Company
The family-owned nursery will start deliveries of leafjoy® premium houseplants to the Western U.S. in late August.
[DeKalb, IL] - [Aug. 16, 2023] – The Plant Company has partnered with Fessler Nursery in Woodburn, Oregon, to distribute leafjoy® premium houseplants, opening new markets in the Western U.S. Fessler Nursery will begin delivery of leafjoy houseplants to the following states later this month: Arizona, California, Colorado, Idaho, Montana, New Mexico, Nevada, Oregon, Utah, Washington and Wyoming.
Proven Winners® Announces 2024 National Plants of the Year
Chosen by experts for performance and backed by a strong national marketing campaign, these iconic varieties will be in high demand next spring.
[DeKalb, IL] – [June 26, 2023] – Get the inside scoop on the hottest plants of 2024 by getting to know the Proven Winners National Plants of the Year. Each variety in the program meets rigorous standards for garden performance, versatility, iconic style and abundant availability. Best of all, they’re all backed by the unmatched multimedia marketing power of Proven Winners – The Brand Gardeners Trust®.
